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Focusing Social Actions (aka Hedgehog Exercise)

Page history last edited by Christine Egger 14 years, 6 months ago


Collins, Jim. 2001. Good to Great. New York, NY: HarperCollins Publishers.



The "Hedgehog" exercise



1) What Social Actions is great at,

2) What Social Actions is passionate about, and

3) What Social Actions can make money doing.



To assist us in discriminating what it is we should be focused on with laser intensity -- those things that occupy the venn-diagram intersection of all three.


What Social Actions is great at (ranked w/ "center of ven diagram" at top):


  • Building the commons
  • Being open
  • Convening partners
  • Affirming the work of others
  • Innovating
  • Facilitating
  • Talking tech
  • Creating opportunities for collaboration
  • Synthesizing and distilling and guiding
  • Creating opportunities for consensus-building
  • Working across communities of practice
  • Systems thinking


What Social Actions is passionate about:

Next step: list in order of priority (center of ven diagram at top)


  • Open source
  • Transparency
  • Inclusiveness
  • Collaboration
  • Honesty & forthrightness
  • Innovation and receptiveness to new ideas


What Social Actions can make money doing:


Immediate focus

  • One-to-many services (open support, services, and project-building)
  • Making introductions and networking
  • Translating and explaining the online world


After website is revamped

  • Receiving donations
  • Creating and producing unique sponsorship opportunities


After 2010

  • Affiliate marketing
  • Books, reports, and slideshows
  • Roadshows, seminars, and workshops
  • Convening and drawing attention to offline events


Not actively being considered, but perhaps at some point:

  • Time & expense-based 1-on-1 consulting
  • Accrediting partners
  • Licensing our methodologies
  • Merchandising (maybe)
  • Facilitating live online events



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