Action Packs -- Discussion


Action Packs

Live streams of calls to action, organized by theme

 

What can you do here?

 

  1. Find out what Action Packs are all about
  2. Browse the directory of active Action Packs
  3. Create an Action Pack  
  4. Add an Action Pack to your blog or website
  5. See the detailed log of active and proposed Action Packs
  6. Read notes and links relevant to the Action Packs program

 

Shortened URL for navigation page: http://bit.ly/ActionPacksNavigation

 

Social Actions Tuner + Actions Packs

BlogTalkRadio event

February 11, 2010

 

Notes

 

Contents

 

 

Introduction

 

In January 2010, Ehren Foss of Prelude Interactive shared an update on his Social Actions Tuner project.  The update led to a discussion about applying TF-IDF functionality to the Action Packs in order to more intelligently sort actions by cause area, geographic location, or theme. In non-technical terms, each action pack would 'learn' to display relevant actions on a cause area, geographic location, or theme based on the keywords contained in actions that have had a high number of click-throughs (and possibly RTs) in the past. On February 11, 2010, Social Actions convened an open call on the topic. This wiki page was setup in advance of the call to serve as an organizing tool for implementing the innovation.

 

Contributors

 

 

Technical Overview

 

 

Use Case

 

Our goal is to build intelligent, feedback-based Action Packs that don't necessarily match a keyword used when the action was created, but that reflect keywords that evolve as people click on an action following a search.

 

Ehren -- that jumps ahead. You could use TFIDF to see last 500 things that kicked out. Use those examples to develop a filter with either technology. If it stopped generating results, would have to adjust it to how people are now

 

Peter: One approach: analyze what people have clicked on in last 30 days and say, this is what we want to build on.

 

Ehren: Great approach. Person doing the filtering wouldn't be biased.

 

LDA could tell you that alot of people are publishing things that fall between two action pack categories, such as literacy and music.

 

LDA helps you figure out the topics in your data.

 

We could announce, starting on this day, "please click-through tweets that have most compelling title."

 

Ehren: Great example. We can select based on body of action, can rely on community to select based on title. Would learn alot about what the titles are misleading, or not informative. We could find 5 of the most important words in the body. i.e. Grantwriter, vs. Grantwriter literacy children. Have you been recording clicks?

 

Action Items

 

 

Time Line

 

Would like to revisit this on March 11th, a call for the Social Actions Developer community in general

 

Social Actions by then can:

 

Ehren:

 

Data 

 

 

Whether human review or click-throughs, the goal is to have 20-50 examples of what you do and don't want to see for each one.

 

What if there's no rhyme or reason to what is voted up or down? Is that a risk we run in voting up and down content?

 

 

Another question: it's tough to keep up with creating Action Packs at the rate we can conceive of them. You mentioned the engine identifying clusters of activity. What about the next step: using these tools to identify action packs? Here's where there clusters. "Trending topics producing action packs." 

 

 

Thinking of the data coming into a prism, distributed into streams of different color (issues). Question: creating that initial prism functionality to build off of, and build communities of action takers.

 

Social Actions has brainstormed about Action Packs sponsorship. We can't really move on that great idea until the quality of the actions coming through these packs is improved. We have a feeling this conversation is a starting point for a business model of sorts for pursuing its mission without compromising on any front.  

 

Resources and Links